Jaén de Bracamoros, is the gateway to the North-West and one of the most beautiful and prosperous territories of Northern Peru because of its strategic location on the Peru-Ecuador border, its close proximity to the coast and the Amazon, its agreeable climate, and the hospitality of its people. Indeed, for these reasons and many other many others, including its culture and traditions, the fertility of its soil, the quality of its coffee, the immense biodiversity of its natural areas, and its excellent landscapes, it is, and will continue to be a point of pride for Peruvians.